Flyte Logistics is trying to create a more automated and modern logistics experience and that's how they wanted to look.

It's also a strategic move as logistics companies in Latvia have distinct look with cluttered websited and photos of real warehouses which doesn't look modern or sleek. In order to differentiate from the rest of the market and talk to specific target audience that would be drawn to someone who's challenging status quo and going with the times.

We went with idea to create 3d models (3d models made by Kalvis Kidals) to suit with what the copy is saying. We didn't want to make photoshoots or rely upon stock photos of warehouses and workers. This way we can add a curated look to everything and still fit in the brand colors.

All that with simple graphic arrows and modern sans serif typeface delivered the needed result.