GWEE were one of the first CBD oil producers in Latvia so the choice to design the logo as a quite literal depiction of the marijuana leaf was the way to go as the majority of the potential customers were not informed about what CBD is and what it is made from.

At the beginning it was a small operations just selling the small oil bottles without packaging only using the etiquette. There the decision to create a typography based identity was born out of necessity. Later when packaging was made, the same simple structure was used, which created a serious looking product.

CBD oil is in this grey area between medicine and supplements, so we made a conscious decision to create the identity as simple as possible, so that everything is clear and understandable without too much excessive visual elements.