Client came with a need to redesign already existing logotype. She owns a beauty salon a wanted something that encapsulates that.

Mariposa means butterfly in spanish, but they didnt want a logo that's so literal. They wanted to use the word. It's exotic and sound feminine. Together with this high contrast serif typeface we got the result we wanted. We also managed to create this super simple butterfly that incorporates into the wordmark on the letter i.